Fantasy Account

Privacy Policy

At Fantasy Account we respect your privacy and we take care to protect the information you provide to us. This Privacy Policy describes how information is gathered and used in the operation of your Fantasy Account. For the purpose of data protection law, Fantasy Account is the data controller. The terms used in this Privacy Policy shall have the same meaning as those used in the Terms and Conditions


1. What information is collected

Fantasy Account collects data to operate effectively and provide you the best experiences with our products. You provide some of this data directly, such as when you create an account or contact us for support. We get some of it by recording how you interact with our products by, for example, using technologies like cookies – this may collect data about your use of our digital products, your device(s) and your location.

Fantasy Account collects and process the following data about you:

  • Information you give us. You may give us information about you by filling in forms or by corresponding with us. This includes information you provide when you register, subscribe to any service or game that Fantasy Account is integrated with, enter a competition, promotion or survey and when you report a problem. The information you give us may include your name, address, e-mail address, date of birth, nationality, credit card information, phone number, other contact information and preferences “the Personal Information”
  • Information we collect about you. We may automatically collect the following information:
    • Technical Information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, screen resolution details, browser type and version, time zone setting, mobile and network information, browser plug-in types and versions, operating system, platform and information about your geographic location;
    • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our digital products (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Other information you should consider:

If you contact Fantasy Account, a record of that correspondence will be kept. Details of transactions you carry out through your Fantasy Account and the games and services that Fantasy Account is integrated with, as well as details of your visits to Fantasy Account and to the games and services that Fantasy Account is integrated with (including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise) and the resources that you access may also be kept.

2. What do we use your personal information for

Fantasy Account uses your information to:

  • Enable you to make full use of all of the features of Fantasy Account;
  • Enable you to access and play games and access services that Fantasy Account is integrated with;
  • Enable you to send questions and comments to Fantasy Account;
  • Keep you informed about future events, offers and promotions, including other games and services that Fantasy Account is integrated with;
  • Display your information within your Fantasy Account and in the games and services that Fantasy Account is integrated with;
  • Display your name and/or your username in promotional material, including email, online, TV and other promotions.

You have choices about the data Fantasy Account collects. When you are asked for certain personal information you may decline, but where such is necessary to provide a service or feature, your use of that service or feature may be restricted as a result. If at any time you wish Fantasy Account to stop processing your information please contact us at and the appropriate steps will be taken to stop doing so. Fantasy Account will not sell or pass on your details to any third parties for purposes of marketing or advertising unless you agree to us doing so. We may transfer your personal information in the event of any transfer or sale of our business or any part of it including in the event of insolvency. Fantasy Account may disclose your personal information to any body investigating actual or suspected criminal activity (including the Financial Services Authority and the National Criminal Intelligence Service) or any demonstrable threat to the integrity of a sporting event and/or rules of the relevant governing bodies. In such circumstances, Fantasy Account will only disclose personal information which it deems to be necessary and proportionate to any such investigation and where it has been assured by such third party that it will be used in compliance with data protection legislation.

3. Security

The Personal Information that you are required to give during the Fantasy Account registration process is encrypted for protection. All Fantasy Account users’ information, not just sensitive information, is stored on servers in secure operating environments. You expressly consent to Fantasy Account transferring your Personal Information to, and storing it on, servers located outside of the United Kingdom and/or the European Union (“Other Territories”). As part of this process Fantasy Account may transfer your personal information to its holding and subsidiary companies, partners, associated parties and service providers. The laws on holding personal data in Other Territories may be less stringent than the laws applicable to the United Kingdom and/or the European Union, but Fantasy Account will take all steps reasonably necessary to transfer and store your information in a safe, confidential and secure environment. While Fantasy Account employs strict procedures and security features to prevent unauthorised access to your data, all transmission of data is at your own risk.

4. Cookies

Actions on Fantasy Account and games integrated with Fantasy Account automatically collect information using cookies. A cookie is a small file placed on your computer’s hard drive which is used to keep track of your browsing patterns and to build up a demographic profile.

5. Accuracy

Fantasy Account endeavours to ensure that the information held is accurate, relevant and up to date. You may update your Personal Information at any time by logging into your Fantasy Account. If you want to change some of your Personal Information but can't see a way to do it, then please contact us at:

6. Data protection

Tradeplayer Limited is a registered data controller under the UK Data Protection Act 1998, and is registered with Information Commissioner with the number Z3059725. Tradeplayer Limited complies with the UK Data Protection Act 1998 in relation to the collection and processing of personal information.

7. Who is collecting the data

Fantasy Account is owned and operated by Tradeplayer Limited, a limited liability company registered in Scotland, with company number SC388174 and registered office address at 5th Floor, Quartermile Two, 2 Lister Square, Edinburgh, EH3 9GL. Tradeplayer Limited controls any Personal Data collected as a result of you joining Fantasy Account and acts as the “data controller” for the purposes of applicable European data protection legislation with regards to the use of your Personal Data by Fantasy Account.

8. What Is The Legal Basis For Processing The Data

By accepting this Privacy Policy you agree that you understand and accept the use of your Personal Information as set out in this policy. If you do not agree with the terms of this Privacy Policy please do not use Fantasy Account or otherwise provide your personal information. Use of Fantasy Account and acceptance of this Privacy Policy represents an agreement to the use of your Personal Information in the manner detailed in this Privacy Policy.

9. Will the data be shared with any third parties

By creating a Fantasy Account and agreeing to the Terms and Conditions and Privacy Policy, you expressly consent to receiving marketing communications from Fantasy Account and the games and services that Fantasy Account is integrated with at the time you create your Fantasy Account - currently NBA Fantasy and PlayON - and the official sporting organisations associated with those games, currently the NBA. You will only receive direct communications from NBA Fantasy, NBA and PlayON when you begin playing those specific games. As more games and services are launched and integrated with Fantasy Account, you will be given the option to accept the terms and conditions of those games that were not live or integrated with Fantasy Account at the time of you creating your Fantasy Account. In addition to games and services Fantasy Account is directly integrated with, Fantasy Account may share your information with its group companies, an acquiring or acquired company, law enforcement agencies and service providers. You have the option of opting out of data sharing at any time.

10. How long will the data be stored for

Fantasy Account will store your data for the period of time that you are a customer of Fantasy Account. During this time, we will ensure that all your data is appropriately protected and only used for acceptable purposes. Should you choose to end your time as a customer of Fantasy Account, we will keep your data for the minimum length of time required to comply with the purposes set out in this policy and relevant legal or regulatory obligations. Transaction data is required to be stored for periods of up to 7 years. Customers who wish to close their Fantasy Account can request the removal of their user details from these transactions if they so choose.

11. What rights do I have as a data subject

You have many rights as a data subject and Fantasy Account will assist you should you wish to exercise any of your rights over your Personal Data, including:

  • Withdrawing your previously granted consent; however, this will not invalidate any previously consented processing
  • Lodging a complaint with any relevant Data Protection Authority
  • Accessing your Personal Data that we hold or process
  • Correction of any Personal Data that is incorrect or out of date
  • Erasure of any Personal Data that we process
  • Restrict processing of your Personal Data in certain circumstances
  • Asking us to provide you or another company you nominate with certain aspects of your Personal Data. This is often referred to as ‘the right to portability’
  • Objecting to any processing of data where we are doing it for our legitimate interests
  • The ability to contest a decision made entirely by automated processing, to express your point of view and to request that a human review the decision

12. How can the data subject raise a complaint

If you wish to obtain a copy of the data Fantasy Account holds or processes about you, if you wish to raise a complaint, or if you have any questions, concerns and/or want more detail about how we process your Personal Data, you can contact Fantasy Account by sending an email to:

Should you wish to raise any further complaints about Fantasy Account, you also have the right to make a complaint to your local Data Protection Authority.